Find a Position of Leverage

Photo by GMB Fitness on Unsplash

We live in an age of infinite leverage, and the economic rewards for genuine intellectual curiosity have never been higher.

Definition: use (something) to maximum advantage.

Leverage in this context can be classified into two types: permissioned and permissionless

Leverage that requires permission to use are captial and labour. Capital is a great form of leverage as it scales very well, wheres labour as leverage is very messy. Labour is the oldest form of leverage and will impress your parents (e.g. if you have a 1000 employees) but it is far from ideal.

The newest forms of leverage are permissionless you don’t need anyone else to get them. The best description of them is products with no marginal cost of replication e.g. intellectual property, code and media. Now, you can multiply your efforts without involving other humans and without needing money from other humans.

Permissionless leverage is the great equalizer. It can enable you to move past barriers and ceilings that previously stood in the way.

The internet goes hand in hand with infinite leverage and permissionless leverage. It can be argued that the internet is also the great equaliser.

Examples of people operating with maximum leverage.

-Ali Abdaal using his youtube, instagram and twitter to lauch an online course.

-Tim Ferriss using his personal brand and platform to aid psychadelic research

-David McWilliams leveraging his book and economic festivals and his twitter profile to launch a podcast and find guests.

Leverage is the most important concept in the income equation.

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