Take on accountibility

Embrace accountibility and take business risks under your own name. Society will reward you with responsibility, equity, and leverage.

Accountibility = Personal Brand + Personal Platform + Risk taking?

Rewards of Accountibility = Responsibility + Equity + Leverage

This formula is fairly straightforward and it is easy to find examples to support it. Just yesterday I was listening to Ali Abdaal describe his formula for building a personal brand and platform it consisted of having a website with your own name and writing a blog post or newletter or whatever each week for two years.

I first came to think about personal branding when researching journals for Tús Maith, one journal I found called ‘My Life Journal’ was really cool and neiche. However the most intersting thing about it was that the personal brand of the creator or it Ana Juma was so strong that she was driving sales of this by herself.

The problem I have with personal branding is that I am scared to put my name out there and promote my work on my own personal socials. I am afraid of what my friends will think. I know that those fears are stupid and will hinder me in the long run but they are still holding me back.

None the less, my main focus at the moment is to build my blog and start a newsletter. I have no problem shouting into the void.

When reviewing the formula I was reminded of a concept I read in Rework by DHH and Jason Fried. They would often pick fights on twitter as part of their risk taking. Now this isn’t meant to personally attack people just ideas and concepts. Taking a stand always stands out. People get stoked by conflict. They take sides. Passions are ignited. And that’s a good way to get people to take notice.